Biri Biri

Category

Bites & Wine

Location

Madrid

Year

2025

The Challenge

A new restaurant needed an identity that matched its vision of reinventing Argentine cuisine with freshness and spark.

The result

We created a visual universe inspired by the concept of “biri biri,” with illustrations, a bold graphic style, and a complete identity that brings its small plates and bar experience to life.

Biri Biri

Category

Bites & Wine

Location

Madrid

Year

2025

The Challenge

A new restaurant needed an identity that matched its vision of reinventing Argentine cuisine with freshness and spark.

The result

We created a visual universe inspired by the concept of “biri biri,” with illustrations, a bold graphic style, and a complete identity that brings its small plates and bar experience to life.

Biri Biri opened in Madrid’s Justicia neighborhood as a modern take on Argentine cuisine. Created by chefs Manuela Lorenzo and Sofía Cicinelli, the concept plays with the idea that having “biri biri” means having spark, flavor and unmistakable energy.

Biri Biri opened in Madrid’s Justicia neighborhood as a modern take on Argentine cuisine. Created by chefs Manuela Lorenzo and Sofía Cicinelli, the concept plays with the idea that having “biri biri” means having spark, flavor and unmistakable energy.